Privacy policy
The protection of your personal data is important to us and we take it very seriously. Our company would therefore like to inform you below about the handling of your data, in particular about the type, scope and purpose of the collection and use of your data.
Our company is therefore always concerned about the comprehensive protection of your data and, of course, observes the applicable legal regulations of the Federal Data Protection Act (BDSG), the Telemedia Act (TMG) of the European Data Protection Directive (DS-GVO) and other data protection regulations applicable to us in each case.
As the controller, our company has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can always have security vulnerabilities, so that absolute protection of your data against access by third parties cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.
By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the so-called personal data collected, used and processed by us. Furthermore, you as a data subject will be informed by means of this data protection declaration about the rights to which you are entitled.
You can access this information again at any time on our website.
1. definitions
Our data protection declaration is based on the terms used by the European Directive and Regulation Maker within the framework of the DS-GVO. It should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used in advance.
We use the following terms, among others, in this privacy statement:
a) Processor
Processor is a natural or legal person, authority, institution or other body that processes personal data on behalf of the controller.
b) Data subject
Data subject means any identified or identifiable natural person whose personal data are processed by the controller.
c) Cookies
Cookies are text files which are placed and stored on a computer system via an Internet browser.
d) Third party
Third party means a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons authorized to process the personal data under the direct responsibility of the controller or the processor.
e) Recipient
Recipient means a natural or legal person, public authority, agency or other body to whom personal data are disclosed, whether or not it is a third party. However, public authorities that may receive personal data in the context of a specific investigative task under Union or Member State law shall not be considered as recipients.
f) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.
g) Consent
Consent shall mean any freely given indication of the data subject's wishes for the specific case in an informed and unambiguous manner, in the form of a statement or other unambiguous affirmative act by which the data subject signifies his or her agreement to the processing of personal data relating to him or her.
h) Personal data
Personal data means any information relating to an identified or identifiable natural person (data subject). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
i) Pseudonymization
Pseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separate and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.
j) Profiling
Profiling is any type of automated processing of personal data that consists of using that personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects relating to that natural person's job performance, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location.
k) Processing
Processing means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
l) Controller or person responsible for the processing
The controller or person responsible for processing is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for under Union or Member State law.
2. name and address of the controller
This privacy notice applies to the processing of data by us as the controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions of a data protection nature:
Bonsaischule Enger Michaela und Tobias Pieper GbR,
Feldstraße 21, 32130 Enger,
Tel.: 05224-5879,
Fax: 05224-790350,
e-mail: info@bonsaischule.de
3. cookies
We use cookies on our website. Cookies are text files that are automatically created by an Internet browser and stored on a computer system or end device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not cause any damage to your end device, do not contain viruses, Trojans or other malware. Information is stored in the cookie, the so-called cookie ID, which results in each case in connection with the specific end device used. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited Internet pages and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID. However, this does not mean that we thereby gain immediate knowledge of your identity.
Through the use of cookies, we can provide you, the user, with more user-friendly services that would not be possible without the cookie setting. By means of a cookie, the information and offers on our website can be optimized in terms of the user. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website.
For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.
In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your terminal device for a certain specified period of time. If you visit our site again to use our services, it is automatically recognized that you have already been to our site and which entries and settings you have made so that you do not have to enter them again. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time he or she visits the website, because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online store. The online store uses a cookie to remember the items that a customer has placed in the virtual shopping cart.
On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. These cookies enable us to automatically recognize that you have already been to our site when you visit it again. These cookies are automatically deleted after a defined period of time.
The use of cookies, with the exception of session cookies, is based on your consent pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO. The data processed by session cookies is necessary to protect our legitimate interests according to Art. 6 para. 1 p. 1 lit. f DSGVO. Our legitimate interest is the functionality of the website.
The data subject, i.e. you, can prevent the setting of cookies by our website at any time by means of an appropriate setting of the respective Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers.
Further details can be found in our cookie policy listed after the data protection declaration.
4. scope and purpose of the collection of general data and information and their processing
Our website collects a series of general data and information with each call of the website by a data subject or an automated system. This general data and information is stored in the log files of the server. The following can be recorded
a) browser types and versions used,
b) the operating system used by the accessing system,
c) the website from which an accessing system arrives at our website (so-called referrer),
d) the sub-websites that are accessed via an accessing system on our website,
e) the date and time of an access to the website,
f) an Internet protocol address (IP address),
g) the Internet service provider of the accessing system, and
h) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.
When using these general data and information, the we do not draw any conclusions about the data subject. Rather, this information is required in order to
a) correctly deliver the contents of our website,
b) optimize the content of our website and the advertising for it,
c) to ensure the long-term functionality of our information technology systems and the technology of our website, and
d) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. Therefore, these anonymously collected data and information are evaluated by us on one hand statistically and furthermore with the aim of increasing the data protection and data security of our enterprise, and ultimately to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data provided by a data subject.
5. transfer of data
We do not transfer your personal data to third parties for purposes other than those listed below in this privacy notice.
To this extent, we only pass on your personal data to third parties if:
a) you have given your express consent in accordance with Art. 6 (1) p. 1 lit. a DSGVO,
b) the disclosure according to Art. 6 para. 1 p. 1 lit. f DSGVO is necessary for the assertion, exercise or defense of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
c) in the event that there is a legal obligation for disclosure pursuant to Art. 6 (1) sentence 1 lit. c DSGVO, as well as
d) this is legally permissible and necessary according to Art. 6 para. 1 p. 1 lit. b DSGVO for the processing of contractual relationships with you.
6. creditworthiness check
(1) Our company regularly checks your creditworthiness when concluding contracts and, in certain cases where there is a legitimate interest, also for existing customers. For this purpose, we cooperate with Creditreform Boniversum GmbH, Hellersbergstraße 11, 41460 Neuss, from which we receive the data required for this purpose. On behalf of Creditreform Boniversum we inform you in advance about the following information according to Art. 14 EU-DSGVO:
Creditreform Boniversum GmbH is a consumer credit agency. It operates a database in which creditworthiness information about private individuals is stored.
On this basis, Creditreform Boniversum issues credit reports to its customers. Clients include, for example, credit institutions, leasing companies, insurance companies, telecommunications companies, receivables management companies, mail order, wholesale and retail companies, and other companies that supply goods or services. Within the framework of the legal provisions, part of the data available in the information database is also used to supply other company databases, including for use for address trading purposes.
In the Creditreform Boniversum database, information is stored in particular on the name, address, date of birth, e-mail address (if applicable), payment history and shareholdings of individuals. The purpose of processing the stored data is to provide information about the creditworthiness of the requested person. The legal basis for the processing is Art. 6 (1f) EU-DSGVO. Accordingly, information about this data may only be provided if a customer credibly demonstrates a legitimate interest in knowing this information. If data is transferred to countries outside the EU, this is done on the basis of the so-called "standard contractual clauses", which you can view under the link
http://links.boniversum.de/standardvertragsklauseln or have them sent to you.
The data will be stored as long as their knowledge is necessary for the fulfillment of the purpose of storage. As a rule, knowledge is necessary for an initial storage period of three years. After expiration, a check is made to determine whether storage is still necessary; if not, the data is deleted on a day-by-day basis. If a case is settled, the data is deleted on a daily basis three years after settlement. Pursuant to Section 882e of the German Code of Civil Procedure, entries in the debtors' register are deleted on a daily basis after three years from the date of the entry order. Further information on this can also be found at www.boniversum.de/bonipedia/ under the heading Data deletion.
Legitimate interests in the sense of Art. 6 para. 1f EU-DSGVO can be: credit decision, business initiation, participation relationships, claim, credit assessment, insurance contract, enforcement information.
You have a right to information from Creditreform Boniversum GmbH about the data stored there about you. If the data stored about you is incorrect, you have the right to have it corrected or deleted. If it cannot be determined immediately whether the data is incorrect or correct, you have a right to block the respective data until clarification. If your data is incomplete, you may request that it be completed.
If you have given your consent to the processing of data stored by Creditreform Boniversum, you have the right to revoke this consent at any time. The revocation does not affect the lawfulness of the processing of your data carried out on the basis of your consent up to any revocation.
(2) If you have any objections, requests or complaints regarding data protection, you can contact the Creditreform Boniversum data protection officer at any time using the contact details below. He will help you quickly and confidentially in all questions of data protection. In the event of a suspected data protection violation, you have the right to complain to a state data protection supervisory authority. The competent authority for Creditreform Boniversum is the State Commissioner for Data Protection NRW, P.O. Box 20 24 44, 40102 Düsseldorf, e-mail: poststelle@ldi.nrw.de.
(3) The data that Creditreform Boniversum has stored about you originate from publicly accessible sources, from debt collection companies and from their customers. In order to describe your creditworthiness, Creditreform Boniversum calculates a score value for your data. The score value includes data on age and gender, address data and, in some cases, payment experience data. These data are included in the score calculation with different weighting. Creditreform Boniversum clients use the score values as an aid in making their own credit decisions.
(4) Right of objection:
Pursuant to Art. 21 (1) DSGVO, you may object to data processing for reasons arising from your particular situation (e.g. women's shelter or witness protection). You can send your informal objection in writing to Creditreform Boniversum GmbH, Hellersbergstr. 11, 41460 Neuss or by e-mail to selbstauskunft@boniversum.de.
If you object to the processing of your data for advertising and marketing purposes at Boniversum, the data will no longer be processed for these purposes.
The responsible party within the meaning of Art. 4 No. 7 EU-DSGVO is Creditreform Boniversum GmbH, Hellersbergstr. 11, 41460 Neuss. Your contact at Boniversum is the Consumer Service, Tel.: 02131 36845560, Fax: 02131 36845570, E-Mail: selbstauskunft@boniversum.de.
You can reach the responsible data protection officer at Boniversum under the following contact details: Creditreform Boniversum GmbH, Data Protection Officer, Hellersbergstr. 11, 41460 Neuss, e-mail: datenschutz@boniversum.de.
7. Registration on our website
As a data subject, you have the option to register on our website by providing personal data. Which personal data is transmitted to us, as the data controller, results from the input mask used for registration. The personal data you enter will be collected and stored exclusively for internal use by us and/or for our own purposes. We, or the controller, may arrange for it to be passed on to one or more processors, for example a payment service or logistics company, which will also use the personal data exclusively for an internal use attributable to us.
By registering on our website, the IP address assigned by the Internet service provider (ISP) of the data subject, the date and the time of registration are also stored. This data is stored because it is the only way to prevent misuse of our services and, if necessary, to enable us to investigate criminal offences that have been committed. In this respect, the storage of this data is necessary for our protection. As a matter of principle, this data is not passed on to third parties unless there is a legal obligation to pass it on or the passing on serves the purpose of criminal prosecution.
Your registration under voluntary indication of personal data serves us to offer you contents or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from our database.
Upon request, we will provide you at any time with information about which personal data is stored about you as the person concerned. Furthermore, we will correct or delete personal data at your express request or indication, provided that this does not conflict with any legal obligations to retain data. All of our employees are available to you as contact persons in this context.
8. subscription to our newsletter
On our website, users are given the opportunity to subscribe to a newsletter of our company. Which personal data is transmitted to us as the controller when ordering the newsletter, is determined by the corresponding input mask used.
By means of this newsletter, we inform our customers and business partners at regular intervals about current offers of our enterprise. The newsletter of our company can basically only be received by you as the data subject, if
a) the data subject has a valid email address and
b) the data subject registers for the newsletter mailing.
A confirmation e-mail is sent to the e-mail address entered by the data subject for the first time for the newsletter dispatch in the so-called double opt-in procedure. This confirmation email serves to verify whether the owner of the email address as the data subject has authorized the receipt of the newsletter. Only after successful confirmation is the registration to receive the newsletter completed.
When registering for the newsletter, we also store the IP address of the computer system used by the data subject at the time of registration, as assigned by the Internet service provider (ISP), as well as the date and time of registration. The collection of this data is necessary in order to be able to trace the (possible) misuse of the email address of a data subject at a later date and therefore serves our legal protection.
The personal data collected in the context of a registration for the newsletter is used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by email if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offering or changes in technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by you at any time. The consent to the storage of personal data that you have given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking the consent, you will find a corresponding link in each newsletter. Furthermore, it is possible to unsubscribe from the newsletter at any time directly on our website or to inform us of this in another way.
9. contact possibility via the website
Based on statutory provisions, our website contains information that enables a quick electronic contact to our company as well as direct communication with us, which also includes a general address of the so-called electronic mail (email address). If you contact us by email or via a contact form, the personal data you provide will be stored automatically. Such personal data transmitted by you to us on a voluntary basis will be stored for the purpose of processing or contacting you. This personal data will not be passed on to third parties.
10. routine deletion and blocking of personal data.
We process and store your personal data only for the period of time necessary to achieve the purpose of storage or if this has been provided for by the European Directive and Regulation Maker or the national legislator authoritative for us, whose laws or regulations we are subject to.
If the storage purpose ceases to apply or if a storage period prescribed by the European Directive and Regulation Maker or the national legislator relevant for us expires, the personal data will be routinely processed, blocked or deleted only to a limited extent and in accordance with the statutory provisions.
11. rights of the data subject
As a data subject, you are entitled to the rights listed below, which you may assert against us at any time:
a) Right of complaint
Pursuant to Art. 77 DSGVO, you have the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority in data protection matters is the state data protection commissioner of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
b) Right to confirmation
In accordance with Art. 15 DSGVO, you have the right to request confirmation from us at any time as to whether your personal data is being processed by us.
c) Right to information
In accordance with Art. 15 DSGVO, you also have the right at any time to receive from us, free of charge, information about the personal data stored about you and a copy of this information. Furthermore, you are also entitled to request information about the following:
- the processing purposes;
- the categories of personal data that are processed;
- the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular in the case of recipients in third countries or international organizations;
- if possible, the planned duration for which the personal data will be stored or, if this is not possible, the criteria for determining this duration;
- the existence of a right to obtain the rectification or erasure of personal data concerning you, or to obtain the restriction of processing by the controller, or a right to object to such processing;
- The existence of a right of appeal to a supervisory authority;
- any available information on the origin of the data, if the personal data are not collected from and by the data subject himself/herself;
- the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and - at least in these cases - meaningful information about the logic involved and the scope and intended effects of such processing for you as the data subject.
Furthermore, you have the right to be informed whether personal data has been transferred to a third country or to an international organization. If this is the case, you also have the right to obtain information about the appropriate safeguards in connection with the transfer.
d) Right to rectification
In addition, according to Art. 16 DSGVO, you are entitled to demand the immediate correction of inaccurate personal data concerning you. Furthermore, you have the right, taking into account the purposes of the processing, to request the completion of incomplete personal data - also by means of a supplementary declaration.
e) Right to erasure (right to be forgotten)
Furthermore, pursuant to Art. 17 DSGVO, you may request that the personal data concerning you be erased without undue delay, provided that one of the following reasons applies and to the extent that the processing is not necessary:
- the personal data were collected or otherwise processed for such purposes for which they are no longer necessary;
- the data subject revokes his or her consent on which the processing was based pursuant to Art. 6(1)(a) DS-GVO or Art. 9(2)(a) DS-GVO and there is no other legal basis for the processing;
- the data subject objects to the processing pursuant to Art. 21 (1) DS-GVO and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (2) DS-GVO.
- the personal data have been processed unlawfully;
- erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject;
- the personal data has been collected in relation to information society services offered pursuant to Article 8(1) of the DS-GVO.
If the personal data have been made public by us and our company as a controller is obliged to erase the personal data pursuant to Article 17 (1) of the DS-GVO, we will take reasonable measures, including technical measures, taking into account the available technology and the cost of implementation, to inform other data controllers which are processing the published personal data that you, as the data subject, have requested from those other data controllers to erase all links to or copies or replications of the personal data, unless the processing is necessary.
f) Right to restriction of processing
Article 18 of the GDPR entitles you to request restriction of processing if one of the following conditions is met:
- the accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data;
- the processing is unlawful, the data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data;
- the controller no longer needs the personal data for the purposes of the processing, but the data subject needs it for the establishment, exercise or defense of legal claims;
- the data subject has objected to the processing pursuant to Article 21 (1) of the GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.
g) Right to data portability
Pursuant to Art. 20 DSGVO, you have the right to receive the personal data concerning you that you have provided to us in a structured, common and machine-readable format. You also have the right to transfer this data to another controller without hindrance from us, provided that the processing is based on consent pursuant to Art. 6(1)(a) DSGVO or Art. 9(2)(a) DSGVO or on a contract pursuant to Art. 6(1)(b) DSGVO and the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, when exercising your right to data portability pursuant to Article 20(1) of the GDPR, you have the right to obtain that the personal data be transferred directly from us to another controller, to the extent that this is technically feasible and provided that this does not adversely affect the rights and freedoms of other individuals.
h) Right of objection
Furthermore, in accordance with Art. 21 DSGVO, you have the right to object at any time to the processing of personal data concerning you that is carried out on the basis of Art. 6 (1) (e) or (f) DS-GVO for reasons that arise from your particular situation. This also applies to profiling based on these provisions.
We shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms as a data subject, or for the assertion, exercise or defense of legal claims.
If we process personal data for the purpose of direct marketing, you have the right to object at any time to processing of personal data for such marketing. This also applies to profiling, insofar as it is associated with such direct advertising. If you object to us processing for direct marketing purposes, we will of course no longer process this personal data for these purposes.
In addition, you have the right, on grounds relating to your particular situation, to object to processing of personal data concerning you by us for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the DS-GVO, unless such processing is necessary for the performance of a task carried out in the public interest.
You are also free to exercise your right to object in connection with the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.
i) Automated decisions in individual cases including profiling
In accordance with Art. 22 DSGVO and subject to the restriction of Section 37 BDSG, you also have the right not to be subject to a decision based solely on automated processing - including profiling - which produces legal effects vis-à-vis the data subject or similarly significantly affects the data subject, unless the decision is
1) is not necessary for the conclusion or performance of a contract between the data subject and the controller; or
2) is permitted by Union or Member State law to which the controller is subject, and that law contains suitable measures to safeguard the rights and freedoms and legitimate interests of the data subject; or
3) is made with the express consent of the data subject.
If the decision is necessary for entering into, or the performance of, a contract between you and us, or if it is made with your explicit consent, we will take reasonable steps to safeguard the rights and freedoms as well as the legitimate interests of the data subject, which may include, at least, the right to obtain the involvement of a data subject on the part of the controller, to express his or her point of view and to contest the decision.
j) Right to revoke a data protection consent
By way of clarification, we would like to expressly point out to you once again that you have the right Art. 7 (3) DSGVO to revoke consent to the processing of personal data at any time.
If you would like to make use of one of the rights to which you are entitled in accordance with lit b) to lit j) mentioned in this clause 14 and make use of us, please contact one of our employees at any time.
In the event of the assertion of the right to erasure (lit. e) and the restriction of processing (lit. f), one of our employees will comply with the respective request without delay and, in individual cases, arrange for the necessary.
12. legal basis of processing
Art. 6 I lit. a DS-GVO serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract concluded between you and us, as is the case, for example, with processing operations that are necessary for a delivery of goods or the provision of another service or consideration, the processing is based on Art. 6 I lit. b DS-GVO. The same applies to such processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation by which a processing of personal data becomes necessary, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data might become necessary to protect vital interests of you or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d DS-GVO. Finally, processing operations could be based on Art. 6 I lit. f DS-GVO. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us in particular because a legitimate interest could be assumed on our part, especially if you are our customer or business partner.
13. legitimate interests in processing pursued by the controller or a third party
If the processing of personal data is based on Article 6 I lit. f DS-GVO, our legitimate interest is to conduct our business for the benefit of the well-being of all our employees and our shareholders, as well as to get to know our customers better and to improve our services accordingly.
14 Duration for which the personal data will be stored
The criterion for the duration of the storage of personal data is the respective legal retention period. After expiry of the period, the corresponding data is routinely deleted, provided that it is no longer required for the performance of the contract or the initiation of the contract.
15. legal or contractual requirements for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision
We also inform you that the provision of personal data is sometimes required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for the conclusion of a contract that you provide us with personal data, which must subsequently be processed by us. Failure to provide the personal data would mean that the contract with you could not be concluded. Before providing personal data by the data subject, the data subject may contact our employees. Our employees will explain to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.
16. existence of automated decision-making
As a responsible company, we do not use automated decision making or profiling.
17. data security
When you visit our website, we use the common SSL (Secure Socket Layer) procedure in conjunction with the highest encryption level supported by your browser. As a rule, this is a 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual sub-page of our website is encrypted by the closed key or lock symbol in the status bar of your browser.
We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.
18. analysis tools
We use the following data protection-relevant analysis tools on our Internet pages:
(a) Privacy policy on the use and application of Matomo (formerly Piwik).
The controller has integrated the Matomo component on this website. Matomo is an open source software tool for web analysis. Web analysis is the collection, compilation and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis tool collects data about the website from which a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used for optimizing a website and for cost-benefit analysis of internet advertising.
The software is operated on the server of the controller, and the log files, which are sensitive under data protection law, are stored exclusively on this server.
The purpose of the Matomo component is to analyze the flow of visitors to our website. The controller uses the data and information obtained, among other things, to evaluate the use of this website in order to compile online reports showing the activities on our Internet pages.
Matomo sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. The setting of the cookie enables us to analyze the use of our website. Each time one of the individual pages of this website is called up, the Internet browser on the information technology system of the data subject is automatically caused by the Matomo component to transmit data to our server for the purpose of online analysis. As part of this technical procedure, we obtain knowledge of personal data, such as the IP address of the data subject, which serves us, among other things, to trace the origin of visitors and clicks.
By means of the cookie, personal information, for example the access time, the place from which an access originated and the frequency of visits to our website are stored. Each time you visit our website, this personal data, including the IP address of the Internet connection used by the person concerned, is transmitted to our server. This personal data is stored by us. We do not pass on this personal data to third parties.
The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Matomo from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Matomo can be deleted at any time via an Internet browser or other software programs.
Furthermore, the data subject has the possibility to object to the collection of data generated by Matomo and related to a use of this website and to prevent such a collection. For this purpose, the data subject must set an opt-out cookie. If the information technology system of the data subject is deleted, formatted or reinstalled at a later point in time, the data subject must set an opt-out cookie again.
However, with the setting of the opt-out cookie, there is the possibility that the Internet pages of the controller are no longer fully usable for the data subject.
Further information and the applicable data protection provisions of Matomo can be found at matomo.org/privacy/.
b) Privacy policy on the use and application of Google Maps
This website uses Google Maps API, a mapping service provided by Google Inc ("Google"), to display an interactive map and to create directions. Google Maps is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
By using Google Maps, information about your use of this website (including your IP address) may be transmitted to and stored by Google on servers in the United States. Google may transfer the information obtained through Maps to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
Google will not associate your IP address with any other data held by Google. Nevertheless, it would be technically possible for Google to identify at least individual users on the basis of the data received. It would be possible that personal data and personality profiles of users of the website could be processed by Google for other purposes over which we have and can have no influence. You have the option of deactivating the Google Maps service and thus preventing the transfer of data to Google by deactivating JavaScript in your browser. However, we would like to point out that in this case you will not be able to use the map display on our pages.
The Google privacy policy & additional terms of use for Google Maps can be found at www.google.com/intl/de_de/help/terms_maps.html.
c) Privacy policy on the use and application of Google AdWords
The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads in Google's search engine results as well as in the Google advertising network. Google AdWords enables an advertiser to specify certain keywords in advance, by means of which an ad is displayed in Google's search engine results exclusively when the user retrieves a keyword-relevant search result using the search engine. In the Google advertising network, the ads are distributed on topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.
The operating company of the Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and to display third-party advertising on our website.
If a data subject accesses our website via a Google advertisement, a so-called conversion cookie is stored by Google on the data subject's information technology system. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. The conversion cookie is used to track whether certain subpages, for example the shopping cart from an online store system, have been called up on our website, provided that the cookie has not yet expired. Through the conversion cookie, both we and Google can track whether a data subject who arrived at our website via an AdWords ad generated a sale, i.e. completed or cancelled a purchase of goods.
The data and information collected through the use of the conversion cookie are used by Google to compile visit statistics for our website. These visit statistics are in turn used by us to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other advertisers of Google AdWords receive information from Google by means of which the data subject could be identified.
By means of the conversion cookie, personal information, for example the Internet pages visited by the data subject, is stored. Each time the data subject visits our website, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose this personal data collected via the technical procedure to third parties.
The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.
Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from any of the internet browsers he or she uses and make the desired settings there.
Further information and the applicable data protection provisions of Google can be found at www.google.de/intl/de/policies/privacy/.
19. up-to-dateness and modification of this privacy policy
This data protection declaration is currently valid and has the status February 2020.
Due to the further development of our website and offers on it or due to changed legal or regulatory requirements, it may become necessary to change this privacy policy.
You can access and print out the current data protection declaration at any time on the website at https://www.XXX.de/datenschutz.